書誌事項

The development period

volume editor, O.C. Ferrell ; contributors, Victoria L. Crittenden, Paul T.M. Ingenbleek, Stephen L. Vargo

(Legends in marketing, . Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 9 . Resource-advantage theory)

SAGE, 2011

  • : HB

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注記

ISBN for the subseries "Shelby D. Hunt" (set of 10 v.): 9788132105206

Includes bibliographical references

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