Levels of comprehension in consumers' processing of print advertising language (semiotics, persuasion)

Author(s)

Bibliographic Information

Levels of comprehension in consumers' processing of print advertising language (semiotics, persuasion)

Mick, David Glen

U.M.I., 1987

Microform（Microfilm Reel）

Available at  / 1 libraries

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Note

Thesis (Ph.D.)--Indiana University, 1987

"Dissertations on business management of main universities in America"--Container

Details

  • NCID
    BB07396818
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Ann Arbor, Mich.
  • Pages/Volumes
    1 microfilm reel
  • Size
    35 mm
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