The unfinished revolution : how New Labour changed British politics for ever
著者
書誌事項
The unfinished revolution : how New Labour changed British politics for ever
Abacus, 2011
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注記
Includes bibliographical references and index
"First published in Great Britain as The unfinished revolution : how the modernisers saved the Labour Party in 1998 by Little, Brown and company" ... CIP on t.p. verso
"Foreword by Tony Blair" ... on cover
内容説明・目次
内容説明
The Unfinished Revolution is the definitive story of New Labour from its genesis to its election defeat 2010 - covering over 25 years and six general elections of strategy, rebuilding and reinvention. In this extraordinary book, Philip Gould, one of the world's leading political strategists and a key adviser to Tony Blair during the period, brilliantly describes how New Labour came to dominate, falter and fall, assessing how successful it was in government, and where it should go from here. Drawing on his years of experience at the heart of New Labour he gives us his unique perspective on how best to understand the electorate, how to communicate policy and how to adapt in a rapidly changing world.
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