Contemporary marketing

Author(s)

• Kurtz, David L.

Bibliographic Information

Contemporary marketing

David L. Kurtz

South-Western Cengage Learning, c2011

2011 update [ed.]

• Student ed

Other Title

Boone & Kurtz contemporary marketing

Note

Includes bibliographical references and indexes

Description and Table of Contents

Description

Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The updated 2011 edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

by "Nielsen BookData"

Details

• NCID: BB07417587
• ISBN:
  • 9780538746892
• LCCN: 2009940478
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Australia ; Mason, Ohio
• Pages/Volumes: xxxii, 670, 18, 38, 14, 14, 30 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
• Subject Headings:
  • LCSH : Marketing