Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product

著者

• Sauer, Paul Lawrence

書誌事項

Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product

Sauer, Paul Lawrence,

University Microfilms International, 1985

マイクロ形態（マイクロフィルム (リール)）

注記

Thesis (Ph.D.)--Ohio State University, 1985

"Dissertations on business management of main universities in America"--Container

詳細情報

• NII書誌ID(NCID): BB0744598X
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: 1 microfilm reel
• 大きさ: 35 mm
• 分類:
  • DC : 659.2
• 件名:
  • LCSH : Videotex systems
  • LCSH : Information services
  • LCSH : Communication in marketing
  • LCSH : Consumers -- Attitudes