A cross-cultural study of attitudes toward advertising and consumer brand choice strategies among Mexicans, Mexican-Americans and Anglos

著者

• Rhi-Perez, Pablo

書誌事項

A cross-cultural study of attitudes toward advertising and consumer brand choice strategies among Mexicans, Mexican-Americans and Anglos

Rhi-Perez, Pablo

U.M.I., 1989

マイクロ形態（マイクロフィルム (リール)）

注記

Thesis (Ph.D.)--The University of Texas at Austin, 1989

"Dissertations on business management of main universities in America"--Container

詳細情報

• NII書誌ID(NCID): BB07499195
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: 1 microfilm reel
• 大きさ: 35 mm
• 分類:
  • LCC : HF5415.32
• 件名:
  • LCSH : Consumer behavior -- Cross-cultural studies
  • LCSH : Consumers -- Attitudes
  • LCSH : Consumer behavior -- Texas -- Brownsville
  • LCSH : Consumer behavior -- Mexico -- Monterrey
  • LCSH : Mexican Americans -- Attitudes
  • LCSH : Mexicans -- Attitudes
  • LCSH : Whites -- Texas -- Brownsville -- Attitudes