Apparel production terms and processes /Janace E. Bubonia
著者
書誌事項
Apparel production terms and processes /Janace E. Bubonia
Fairchild Books, c2012
- : pbk.
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内容説明・目次
内容説明
Apparel Production Terms and Processes defines materials and terms relating to the mass production of raw materials, design and product development, patternmaking, garment details and component parts, assembly, production and manufacturing, labeling regulations, packaging and finishing, testing, and quality control. In this revised edition of the classic Fashion Production Terms, chapters are presented in a progression that relates to the flow of the production process or the route of the garment from its origin through development to completion. Each chapter opens with a brief introduction followed by terms that are listed alphabetically; terms are grouped according to subject by use or application.
目次
1. The State of the Industry
Roots and Rudiments
The Retail Environment: Dynamics of Change
Strategic Planning: Adapting to Change
2. Retail Structures and Multichannel Strategies
Brick-and-Mortar Retailers
Direct Marketing and Selling
Electronic Retailing
Global Retailing
3. The Human Factor
Human Resource Management
Customer Behavior
4. Store Location and Planning
Site Selection
Shopping Centers and Malls
Store Design and Visual Merchandising
5. Marketing the Merchandise
Merchandise Planning and Buying
Pricing for Profit
Supply Chain Management
Retail Promotion
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