Coca-Cola

著者

書誌事項

Coca-Cola

Assouline, c2011

タイトル別名

Coca Cola

内容説明・目次

内容説明

For 125 years, Coca-Cola has connected with more people in more places than any other product the world has ever known. First sipped at an Atlanta soda fountain as a hot weather pick-me-up, Coca-Cola has triumphed by engaging people, one by one. The company's long-time leader Robert Woodruff sought always to have it "within arm's length of desire." He succeeded so well that Coca-Cola has become a part of our landscape, part of our rituals, part of our lives. This illustrated book celebrates the world's most iconic beverage with the brand's photographs, advertisements, and designs as well as memories from film, social history, and pop culture. Decade by decade, Coca-Cola represents the zeitgeist with nostalgia and flair.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB07539970
• ISBN:
  • 9782759405145
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 197 p.
• 大きさ: 31 cm
• 件名:
  • LCSH : Coca Cola (Trademark) in art
  • LCSH : Coca-Cola Company -- History
  • LCSH : Advertising -- Carbonated beverages -- History
  • LCSH : Soft drinks -- History