Emotional response to advertising : beyond attitude toward the ad

Author(s)

• Stayman, Douglas Mark

Bibliographic Information

Emotional response to advertising : beyond attitude toward the ad

Stayman, Douglas Mark

University Microfilms International, 1985

Microform（Microfilm Reel）

Note

Thesis (Ph.D.)--University of California, Berkeley, 1985

"American doctoral dissertations on business management"--Container

Details

• NCID: BB07581638
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 1 microfilm reel
• Size: 35 mm
• Classification:
  • DC : 659.101
• Subject Headings:
  • LCSH : University of California, Berkeley. Graduate School of Business Administration -- Dissertations