Experimental tests of classical conditioning in an advertising context

Author(s)

• Stuart, Elnora Williams

Bibliographic Information

Experimental tests of classical conditioning in an advertising context

Stuart, Elnora Williams

University Microfilms International, 1986

Microform（Microfilm Reel）

Note

Thesis (Ph.D.)--University of South Carolina, 1986

"American doctoral dissertations on business management"--Container

Details

• NCID: BB07581693
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 1 microfilm reel
• Size: 35 mm
• Subject Headings:
  • LCSH : Motivation research (Marketing)
  • LCSH : Consumers -- Attitudes
  • LCSH : Classical conditioning