A dynamic probit model of brand choice : model development and application to consumer dealing

Author(s)

• Sugita, Yoshihiro

Bibliographic Information

A dynamic probit model of brand choice : model development and application to consumer dealing

Sugita, Yoshihiro

University Microfilms International, 1986

Microform（Microfilm Reel）

Note

Thesis (Ph.D.)--University of California, Los Angeles, 1986

"American doctoral dissertations on business management"--Container

Details

• NCID: BB07581729
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor, Mich.
• Pages/Volumes: 1 microfilm reel
• Size: 35 mm
• Classification:
  • LCC : LD791.9.M18
• Subject Headings:
  • LCSH : Brand choice -- Mathematical models
  • LCSH : Coupons (Retail trade) -- Mathematical models
  • LCSH : Marketing -- Mathematical models