Strategic management and competitive advantage : concepts

書誌事項

Strategic management and competitive advantage : concepts

Jay B. Barney, William S. Hesterly

Pearson, c2012

4th ed

大学図書館所蔵 件 / 2

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注記

Includes indexes

内容説明・目次

内容説明

Core strategic management concepts without the excess. Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.

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