Advertising and promotion : an integrated marketing communications perspective

Author(s)

• Belch, George E. (George Edward)
• Belch, Michael A.

Bibliographic Information

Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch

McGraw-Hill/Irwin, c2012

9th ed., global ed.

Note

Includes bibliographical references (p. 721-744) and indexes

Details

• NCID: BB07663120
• ISBN:
  • 9780071314404
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxv, 769 p.
• Size: 28 cm
• Classification:
  • LCC : HF5823
  • DC22 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Sales promotion
  • LCSH : Communication in marketing