Polling and the public : what every citizen should know
著者
書誌事項
Polling and the public : what every citizen should know
CQ Press, c2012
8th ed
- pbk
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注記
Includes bibliographical references and index (p. 257-298)
内容説明・目次
内容説明
Asher's central objective-to help students become savvy consumers of polls-has only grown in importance as polling data have become more central to public and civic discourse. His trusted and brief guide offers solid grounding on polls: how the media cover them, their use in campaigns and elections, and their interpretation. Methodological aspects of polling are explained simply, in a non-technical fashion.
Bringing the book fully up to date with new data and scholarship, this edition covers polls in a fragmented media environment and nontraditional approaches to polling, as well as the use of age cohorts to trace public opinion trends over time.
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