Corporate strategy and firm growth : creating value for shareholders
著者
書誌事項
Corporate strategy and firm growth : creating value for shareholders
（New perspectives on the modern corporation）
E. Elgar, c2011
- : hardback
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注記
Includes bibliographical references (p. 234-244) and index
内容説明・目次
内容説明
This book explores the conditions for growth that can create value for shareholders, focusing on the main strategies adopted by firms including horizontal expansion, vertical integration and product diversification. To evaluate whether or not a particular growth strategy is successful, the author examines the economic fundamentals of each strategy and presents analytical models of both internal development and external acquisition. He moves on to present four case studies of successful companies to highlight how a firm chooses and implements a defined growth strategy. This stimulating integrated analysis will appeal to researchers and students in business administration as well as managers, entrepreneurs and consultants involved in strategic management.
目次
Contents: Preface Part I: Growth Strategies and Firm Value 1. Growth Strategies: Types and Fundamental Bases 2. Analytical Models for Evaluating Growth Strategies 3. Horizontal Expansion Strategies 4. Product Diversification Strategies 5. Vertical Integration Strategies 6. Designing the Appropriate Organizational Structures for Implementing Growth Strategies 7. Limits to Firm Size Part II: Growth Strategies in Practice: Four Cases of Successful Firms 8. L'Oreal: Product Diversification and Horizontal Expansion 9. Campari: Product Diversification and International Expansion through Acquisitions 10. Luxottica: A Multidimensional Growth Strategy 11. Geox: Horizontal Expansion through Organic Development References Index
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