Strategic brand management : a European perspective

Author(s)

Bibliographic Information

Strategic brand management : a European perspective

Kevin Lane Keller, Tony Aria, Mats Georgson

Prentice Hall Financial Times, 2012

2nd ed.

  • : pbk.

Available at  / 3 libraries

Search this Book/Journal

Note

Includes bibliographical references and index

Details

  • NCID
    BB07764999
  • ISBN
    • 9780273737872
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Harlow
  • Pages/Volumes
    xxv, 940 p.
  • Size
    25 cm
Page Top