The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

著者

• Scott, David Meerman

書誌事項

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

David Meerman Scott

J. Wiley & Sons, c2011

3rd ed

• : pbk

タイトル別名

The new rules of marketing and PR

注記

Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010

Includes index

詳細情報

• NII書誌ID(NCID): BB07810247
• ISBN:
  • 9781118026984
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, N.J.
• ページ数/冊数: xxxii, 366 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.1265
  • DC22 : 658.8/72
• 件名:
  • LCSH : Internet marketing
  • LCSH : Public relations