The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Author(s)

• Scott, David Meerman

Bibliographic Information

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

David Meerman Scott

J. Wiley & Sons, c2011

3rd ed

• : pbk

Other Title

The new rules of marketing and PR

Note

Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010

Includes index

Details

• NCID: BB07810247
• ISBN:
  • 9781118026984
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxxii, 366 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.1265
  • DC22 : 658.8/72
• Subject Headings:
  • LCSH : Internet marketing
  • LCSH : Public relations