Social marketing : influencing behaviors for good

Author(s)

• Lee, Nancy R.
• Kotler, Philip

Bibliographic Information

Social marketing : influencing behaviors for good

Nancy R. Lee, Philip Kotler

SAGE, c2011

4th ed

• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BB07820670
• ISBN:
  • 9781412981491
• LCCN: 2011033241
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif.
• Pages/Volumes: xi, 502 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8
  • LCC : HF5414.K67
• Subject Headings:
  • LCSH : Social marketing
  • LCSH : Behavior modification