Multimodality and genre : a foundation for the systematic analysis of multimodal documents
Author(s)
Bibliographic Information
Multimodality and genre : a foundation for the systematic analysis of multimodal documents
Palgrave Macmillan, 2011
- : pbk
Available at 3 libraries
Note
"First published in hardback 2008. This paperback version published 2011 by Palgrave Macmillan"--T.p. verso
Includes bibliographical references (p. 279-300) and indexes
Description and Table of Contents
Description
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
Table of Contents
Multimodal Documents and Their Components Multimodal Documents and Genre Genre Variation Across Time The Rhetoric of Multimodal Documents Channel Hopping Relating Visual and Textual Elements Building a Corpus of Multimodal Documents Bibliography Index
by "Nielsen BookData"