Multimodality and genre : a foundation for the systematic analysis of multimodal documents
著者
書誌事項
Multimodality and genre : a foundation for the systematic analysis of multimodal documents
Palgrave Macmillan, 2011
- : pbk
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注記
"First published in hardback 2008. This paperback version published 2011 by Palgrave Macmillan"--T.p. verso
Includes bibliographical references (p. 279-300) and indexes
内容説明・目次
内容説明
The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.
目次
Multimodal Documents and Their Components Multimodal Documents and Genre Genre Variation Across Time The Rhetoric of Multimodal Documents Channel Hopping Relating Visual and Textual Elements Building a Corpus of Multimodal Documents Bibliography Index
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