Encyclopedia of sports management and marketing

著者

書誌事項

Encyclopedia of sports management and marketing

general editors, Linda E. Swayne, Mark Dodds

（A Sage reference publication）

Sage Publications, Inc, c2011

  • : [set] : hardback
  • v. 1
  • v. 2
  • v. 3
  • v. 4

大学図書館所蔵 件 / 全29件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

Vol. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index

内容説明・目次

内容説明

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

「Nielsen BookData」 より

関連文献： 1件中  1-1を表示

詳細情報

ページトップへ