The persuasive power of campaign advertising

Author(s)

• Ridout, Travis N.
• Franz, Michael M.

Bibliographic Information

The persuasive power of campaign advertising

Travis N. Ridout, Michael M. Franz

Temple University Press, 2011

• : hardcover
• : pbk

Note

Includes bibliographical references (p. [171]-179) and index

Details

• NCID: BB0786010X
• ISBN:
  • 9781439903322
  • 9781439903339
• LCCN: 2010035516
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Philadelphia
• Pages/Volumes: x, 186 p.
• Size: 21-22 cm
• Classification:
  • LCC : JK2281
  • DC22 : 324.7/30973
• Subject Headings:
  • LCSH : Political campaigns -- United States
  • LCSH : Advertising, Political -- United States