Motoring the future : VW and Toyota vying for pole position

著者

書誌事項

Motoring the future : VW and Toyota vying for pole position

Engelbert Wimmer ; with contributions by Arun Mani ; [translated by Brian Melican]

Palgrave Macmillan, 2012

  • : hardcover

タイトル別名

Antrieb für die Zukunft

大学図書館所蔵 件 / 10

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注記

"PA Consulting Group responsible for the content and owner of the IP"

"The work at hand represents an extended and thoroughly revised edition of Antrieb für die Zukunft, its German-language predecessor"--Acknowledgments

Includes bibliographical references (p. 260-264) and index

内容説明・目次

内容説明

The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.

目次

Foreword Authors List of Diagrams List of Abbreviations The Car Industry Today Volkswagen The Global Duel Toyota The Race for Pole Position Epilogue Appendix Reading List Terminology

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