Strategic international marketing : an advanced perspective

著者

• Melewar, T. C.
• Gupta, Suraksha

書誌事項

Strategic international marketing : an advanced perspective

edited by T.C. Melewar, Suraksha Gupta

Palgrave Macmillan, 2012

• : [pbk.]

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BB07951464
• ISBN:
  • 9780230580244
• LCCN: 2011049935
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke ; New York
• ページ数/冊数: xxvii, 303 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HF1416
  • DC23 : 658.8/4
• 件名:
  • LCSH : Export marketing
  • LCSH : International business enterprises
  • BISACSH : Business & economics -- Marketing -- Research
  • BISACSH : Business & economics -- Marketing -- General
  • BISACSH : Business & economics -- General