Winning the war for talent in emerging markets : why women are the solution
Author(s)
Bibliographic Information
Winning the war for talent in emerging markets : why women are the solution
Harvard Business Review Press, c2011
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 253-262) and index
Description and Table of Contents
Description
The war for talent is heating up in emerging markets. Without enough "brain power," multinationals can't succeed in these markets. Yet they're approaching the war in the wrong way--bringing in expats and engaging in bidding wars for hotshot local "male" managers. The solution is hiding in plain sight: the millions of highly educated women surging into the labor markets of Brazil, Russia, India, China, and the United Arab Emirates. Increasingly, these women boast better credentials, higher ambitions, and greater loyalty than their male peers. But there's a catch: Attracting and retaining talented women in emerging economies requires different strategies than those used in mature markets. Complex cultural forces -- family-related "pulls," such as daughterly duties to parents and in-laws, and work-related "pushes," such as extreme hours and dangerous commutes -- force women to settle for dead-end jobs, switch to the public sector, or leave the workforce entirely.
In Winning the War for Talent in Emerging Markets, Sylvia Ann Hewlett and Ripa Rashid analyze these forces and present strategies for countering them, including: * Sustaining ambition through stretch opportunities and international assignments * Combating cultural bias by building an infrastructure for female leadership (networks, mentors, sponsors) * Introducing flexible work arrangements to accommodate family obligations * Providing safe transportation, such as employer-subsidized taxi services Drawing on groundbreaking research, amplified with on-the-ground examples from companies as diverse as Google, Infosys, Goldman Sachs, and Siemens, this book is required reading for all companies seeking to strengthen their talent pipeline in these rich and expanding markets.
Table of Contents
Introduction: In Plain Sight Part I: The Changing Face of Talent 1: Unprecedented Advantages 2: Tripwires and Challenges Part II: The Markets 3: Brazil 4: Russia 5: India 6: China 7: United Arab Emirates Part III: Action Agenda 8: Becoming a Talent Magnet 9: Claiming and Sustaining Female Ambition 10: Dealing with Pulls and Pushes Conclusion: The Leapfrog Opportunity
by "Nielsen BookData"