White space is not your enemy : a beginner's guide to communicating visually througn graphic, web & multimedia design

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White space is not your enemy : a beginner's guide to communicating visually througn graphic, web & multimedia design

Kim Golombisky & Rebecca Hagen

Focal, c2010

  • : pbk.

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内容説明・目次

内容説明

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web. This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include: * The basics of effective design that communicates its intended message * Pre-design planning * 13 Layout Sins to avoid * Basic typography * Working with color * Storyboarding for video, Web, and presentions * Information graphics * Mini Art School--all the basics in one chapter * Outputting your work

目次

  • What Is Design?
  • Step Away from the Computer
  • What Is a Grid and When Do I Need One?
  • I Need to Design This Today: the "Works Every Time" Layout
  • 13 Layout Sins
  • Mini Art School: The Elements and Principles of Design
  • Some Format & Composition Issues
  • What You Don't Know about Type Can Hurt You
  • Color Basics
  • Adding Visual Appeal: Photos & Illustrations
  • The Scoop on Info Graphics
  • Storyboarding 101
  • Getting Your Work Printed
  • Designing for Digital Output
  • Words of Encouragement
  • Appendix: A Gallery of Examples

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