The dynamics of persuasion : communication and attitudes in the 21st century

Author(s)

• Perloff, Richard M.

Bibliographic Information

The dynamics of persuasion : communication and attitudes in the 21st century

Richard M. Perloff

（Communication series / Jennings Bryant, Dolf Zillmann, general editors, . Communication theory and methodology）

Routledge, 2010

4th ed

• : hbk

Note

Includes bibliographical references (p. [360]-399) and indexes

Details

• NCID: BB08000763
• ISBN:
  • 9780415805674
• LCCN: 2009041035
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 425 p.
• Size: 24 cm
• Classification:
  • LCC : BF637.P4
  • DC22 : 153.8/52
• Subject Headings:
  • LCSH : Persuasion (Psychology)
  • LCSH : Mass media -- Psychological aspects
  • LCSH : Attitude change
• Parent Bibliography ID:
  • BA89658704