The dynamics of persuasion : communication and attitudes in the 21st century

著者

• Perloff, Richard M.

書誌事項

The dynamics of persuasion : communication and attitudes in the 21st century

Richard M. Perloff

（Communication series / Jennings Bryant, Dolf Zillmann, general editors, . Communication theory and methodology）

Routledge, 2010

4th ed

• : hbk

注記

Includes bibliographical references (p. [360]-399) and indexes

内容説明・目次

内容説明

The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to: introduce the social science perspective on persuasion enhance understanding of persuasion theories and research highlight the major issues discussed in the field of persuasion research explore the complexities and subtleties in the dynamics of everyday persuasion raise awareness about the ethics of contemporary persuasion. New to this edition are: 2008 election examples interspersed througout the text focused discussions on compliance-gaining and negative advertising examples of strong attitude, such as the pros and cons of using animals in research. Complimented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.

目次

Part 1 Foundations 1 Introduction to Persuasion Persuasion: Constancies and Changes Foundations of Persuasion Defining Persuasion Persuasion Versus Coercion The Bad Boys of Persuasion Understanding Persuasive Communication Effects Historical Review of Persuasion Scholarship The Contemporary Study of Persuasion Seeing the Big Picture Persuasion and Ethics The Present Approach Conclusions 2 Attitudes: Definition and Structure The Concept of Attitude Characteristics of Attitudes Values and Beliefs Structure of Attitudes Attitude Structure and Persuasion Are Attitudes Internally Consistent? The Psychology of Strong Attitudes Attitudes and Information Processing Implicit Attitudes Conclusions 3 Attitudes: Functions and Consequences Functions and Attitudes Attitudes and Persuasion Attitudes and Behavior Models of Attitude-Behavior Relations Implications for Persuasion Judging Consistency Conclusions 4 Attitude Measurement Overview Questionnaire Measures of Attitude Pitfalls in Attitude Measurement Policy Implications Asking Good Questions Indirect Methods to Measure Attitudes Conclusions Part 2 Changing Attitudes and Behavior 5 Processing Persuasive Communications Historical Foundations Elaboration Likelihood Model Peripheral Processing In Real Life Central Processing Complications and Criticisms Criticisms and Reconciliations Conclusions 6 "Who Says It": Source Factors in Persuasion Understanding the Communicator Conclusions 7 Message Factors Understanding the Message Message Structure Evidence Fear Appeals Guilt Appeals Language Conclusions 8 Personality and Persuasion The Myth of the Vulnerable Other Need for Cognition Self-Monitoring Dogmatism Additional Issues Other Personality Factors Conclusions 9 Cognitive Dissonance Theory Foundations Dissonance and Decision Making Dissonance and Expenditure of Effort Induced Compliance Explanations and Controversies The Dissonance Debate: Intellectual Issues Summary Conclusions 10 Interpersonal Persuasion Foot-in-the-Door Door-in-the-Face Applications Other Compliance Techniques Compliance-Gaining Ethical Issues Conclusions Part 3 Persuasion in American Society 11 Advertising The Subliminal Myth The Psychology of Low Involvement High Involvement The Role of Personality Advertising Ethics Conclusions 12 Communication Campaigns Thinking About Campaigns Theoretical Perspectives Campaign Effects The McGruff Crime Prevention Project Antismoking and Cardiovascular Risk Reduction Campaigns Antidrinking Campaigns Drug Prevention Campaigns Interventions to Reduce Health Care Disparities Complicating Factors Values and Ethics Conclusions

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詳細情報

• NII書誌ID(NCID): BB08000763
• ISBN:
  • 9780415805674
• LCCN: 2009041035
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xvi, 425 p.
• 大きさ: 24 cm
• 分類:
  • LCC : BF637.P4
  • DC22 : 153.8/52
• 件名:
  • LCSH : Persuasion (Psychology)
  • LCSH : Mass media -- Psychological aspects
  • LCSH : Attitude change
• 親書誌ID:
  • BA89658704