Before & after : page design

書誌事項

Before & after : page design

John McWade

Peachpit Press, c2003

タイトル別名

Before and after page design

この図書・雑誌をさがす
注記

Includes index

内容説明・目次

内容説明

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

目次

Newsletters & Newspapers. Brochures. Fliers & Mailers. Advertising. Stationery. Business Documents.

「Nielsen BookData」 より

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