Political communication in direct democratic campaigns : enlightening or manipulating?
Author(s)
Bibliographic Information
Political communication in direct democratic campaigns : enlightening or manipulating?
（Challenges to democracy in the 21st century）
Palgrave Macmillan, 2012
- : hardback
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Note
Includes bibliographical references (p. 241-261) and index
Description and Table of Contents
Description
Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.
Table of Contents
- Political Communication: an Integrated Approach
- H. Kriesi The Context of the Campaigns
- H. Kriesi & L. Bernhard Design of the Study: an Integrated Approach
- R. Hanggli , C. Schemer & P. Rademacher Coalition Formation
- L. Bernhard & H. Kriesi Construction of the Frames
- R. Hanggli , L. Bernhard & H. Kriesi Message Delivery
- L. Bernhard Media Organizations in Direct Democratic Campaigns
- P. Rademacher , M. A. Gerth & G. Siegert Coverage of the Campaigns in the Media
- M. A. Gerth , U. Dahinden , & G. Siegert Key Factors in Frame-building
- R. Hanggli The Role of Predispositions
- H. Kriesi The Role of Knowledge
- H. Bonfadelli & T. N. Friemel When Campaign Messages meet Ideology. The Role of Arguments for Voting Behavior
- W. Wirth, J. Matthes , & C. Schemer The Impact of Positive and Negative Effects in Direct-Democratic Campaigns
- W. Wirth , C. Schemer , R. Kuhne & J. Matthes Conclusion
- H. Kriesi Bibliography
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