Inside city tourism : a European perspective
Author(s)
Bibliographic Information
Inside city tourism : a European perspective
(Aspects of tourism)
Channel View, c2011
- : hbk
- : pbk
Available at 12 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 161-163) and index
Description and Table of Contents
Description
Cities are the dominant geographical focus of business and leisure tourism travel, and cities everywhere are regenerating and reinventing themselves so as to attract visitors, students and investment. Inside City Tourism explores the organisational challenges to which this gives rise, and in particular examines the history, structure and functioning of the urban delivery mechanisms set up to raise profile and maximise tourism. The book is written by the Chief Executive Officer of European Cities Marketing who - as a former tourism academic and city marketing professional - is uniquely placed to synthesise academic and practical insights and to provide a distinctively European overview. While cities increasingly seek to differentiate themselves through brands, events and iconic structures, the approaches, techniques and language used by cities to promote themselves is remarkably similar across the length and breadth of Europe. Never before published case material exemplifies best practice in city marketing, with the greater part of leading edge practice to be found in Scandinavia, Holland, Germany, Austria and Spain. Inside City Tourism 'tells it like it is', uncovering the pitfalls and failures as well as the opportunities and successes, and the attendant leadership challenges. It is essential reading for practitioners and policymakers as well as students and academics.
Table of Contents
PREFACE - Why a book on city tourism?
PART ONE CITY TOURISM
CHAPTER 1 Organising city tourism
CHAPTER 2 Measuring city tourism
CHAPTER 3 The dynamics of city tourism
PART TWO CITY TOURISM ORGANISATION
CHAPTER 4 City tourism organisation: structure and operations
CHAPTER 5 Setting up and leading city marketing agencies
CHAPTER 6 City tourism organisation case study: York, United Kingdom
PART THREE CITY BRANDING
CHAPTER 7 The problematic nature of city branding
CHAPTER 8 City branding in the Netherlands
PART FOUR CONCLUSIONS
CHAPTER 9 Whither city tourism and city tourism organisation?
by "Nielsen BookData"