Contemporary marketing

Author(s)

• Kurtz, David L.
• Boone, Louis E.

Bibliographic Information

Contemporary marketing

David L. Kurtz

South-Western, c2012

15th ed

Other Title

Boone & Kurtz contemporary marketing

Note

Includes index

Description and Table of Contents

Description

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

by "Nielsen BookData"

Details

• NCID: BB08112304
• ISBN:
  • 9781111221782
• LCCN: 2010929381
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mason, Ohio
• Pages/Volumes: xxxiv, 669, 38, 13, 13, 30 p.
• Size: 29 cm
• Classification:
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing