Political marketing : theoretical and strategic foundations

Author(s)

• Cwalina, Wojciech
• Falkowski, Andrzej
• Newman, Bruce I.

Bibliographic Information

Political marketing : theoretical and strategic foundations

Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

M.E. Sharpe, c2011

• : [pbk.]
• : hardcover

Note

Includes bibliographical references (p. 289-315) and indexes

Details

• NCID: BB08172157
• ISBN:
  • 9780765629166
  • 9780765622914
• LCCN: 2010040044
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Armonk, N.Y.
• Pages/Volumes: xi, 340 p.
• Size: 23-24 cm
• Classification:
  • LCC : JF2112.C3
  • DC22 : 324.73
• Subject Headings:
  • LCSH : Campaign management
  • LCSH : Political campaigns
  • LCSH : Marketing -- Political aspects