Political marketing : theoretical and strategic foundations

著者

• Cwalina, Wojciech
• Falkowski, Andrzej
• Newman, Bruce I.

書誌事項

Political marketing : theoretical and strategic foundations

Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

M.E. Sharpe, c2011

• : [pbk.]
• : hardcover

注記

Includes bibliographical references (p. 289-315) and indexes

内容説明・目次

内容説明

This is the first integrated theory-to-practice text on marketing's role in the political process. It

目次

Introduction, Metatheory in Social Science and Political Marketing 2. An Advanced Theory of Political Marketing: What Is Missing? 3. The Campaign Message Development: Segmentation and Positioning on the Voting Market 4. Candidate Image 5. Dissemination of the Campaign Message: Direct Campaign and Debates 6. Dissemination of the Campaign Message: Mediated Campaign 7. Postelection Marketing: Maintaining and Enhancing Relationship With Voters 8. Political Marketing and Democracy

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB08172157
• ISBN:
  • 9780765629166
  • 9780765622914
• LCCN: 2010040044
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Armonk, N.Y.
• ページ数/冊数: xi, 340 p.
• 大きさ: 23-24 cm
• 分類:
  • LCC : JF2112.C3
  • DC22 : 324.73
• 件名:
  • LCSH : Campaign management
  • LCSH : Political campaigns
  • LCSH : Marketing -- Political aspects