Political marketing : theoretical and strategic foundations
著者
書誌事項
Political marketing : theoretical and strategic foundations
M.E. Sharpe, c2011
- : [pbk.]
- : hardcover
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注記
Includes bibliographical references (p. 289-315) and indexes
内容説明・目次
内容説明
This is the first integrated theory-to-practice text on marketing's role in the political process. It
目次
Introduction, Metatheory in Social Science and Political Marketing 2. An Advanced Theory of Political Marketing: What Is Missing? 3. The Campaign Message Development: Segmentation and Positioning on the Voting Market 4. Candidate Image 5. Dissemination of the Campaign Message: Direct Campaign and Debates 6. Dissemination of the Campaign Message: Mediated Campaign 7. Postelection Marketing: Maintaining and Enhancing Relationship With Voters 8. Political Marketing and Democracy
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