Marketing research with SPSS
著者
書誌事項
Marketing research with SPSS
Prentice Hall/Financial Times, 2008
- : pbk
大学図書館所蔵 全2件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Suitable for undergraduate students studying Marketing Research.
Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.
A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
目次
Preface
1. Working with SPSS
2. Descriptive statistics
3. Univariate tests
4. Analysis of variance
5. Linear regression analysis
6. Logistic regression analysis
7. Exploratory factor analysis
8. Confirmatory factor analysis and path analysis using SEM
9. Cluster analysis
10. Multidimensional scaling techniques
11. Conjoint analysis
Index
「Nielsen BookData」 より