Marketing research with SPSS
Author(s)
Bibliographic Information
Marketing research with SPSS
Prentice Hall/Financial Times, 2008
- : pbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Suitable for undergraduate students studying Marketing Research.
Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.
A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
Table of Contents
Preface
1. Working with SPSS
2. Descriptive statistics
3. Univariate tests
4. Analysis of variance
5. Linear regression analysis
6. Logistic regression analysis
7. Exploratory factor analysis
8. Confirmatory factor analysis and path analysis using SEM
9. Cluster analysis
10. Multidimensional scaling techniques
11. Conjoint analysis
Index
by "Nielsen BookData"