Research methods in business studies
Author(s)
Bibliographic Information
Research methods in business studies
Financial Times Prentice Hall, 2010
4th ed
- : pbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
The book is written for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project.
Table of Contents
Provisional TOC
PART ONE: CHALLENGES AND AMBIGUITIES OF BUSINESS RESEARCH
1. Introduction
2. Research in business
PART TWO: THE RESEARCH PROCESS
3. The Process Perspective
4. Research Problems
5. Research Design
6. Measurements
7. Data sources
8. Data Collection
9. Sampling in empirical research
10. Preparation and analysis of data
PART THREE: IMPLEMENTATION
11. Quantitative data analysis
12. Qualitative Data analysis
13. Writing the final report
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