MBA admissions strategy : from profile building to essay writing

著者

    • Gordon, A. V.

書誌事項

MBA admissions strategy : from profile building to essay writing

Avi Gordon

Open University Press, 2010

2nd ed

  • : pbk

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注記

Includes index

内容説明・目次

内容説明

"Avi Gordon has achieved what most MBA admissions books strive for. In concise and clear prose he unravels the complexities of getting into a top business school... This second edition covers everything from GMAT preparation to knowing the needs of admissions committees better than they do while constantly asking the candidate to continually evaluate him or herself ... An essential new addition to the MB applicant's bookshelf." Ross Geraghty, Managing Editor, Top MBA "MBA Admissions Strategy is a no-nonsense, streamlined book that will be especially helpful to applicants of top 20 business schools. Gordon does a great job of thoroughly covering all topics of the MBA application process ... His advice is smart, savvy and written with a hands-on approach to successfully guide an applicant through their application process." Leila Pirnia, Founder, MBA Podcaster"Avi Gordon's newly revised guide to MBA admissions strategy is like a golden ticket for aspiring MBAs. The guide not only addresses the latest trends in MBA applications, it also provides can't-miss tips for students seeking admission to the most competitive business programs." Karen Schweitzer, the About.com Guide to Business SchoolMBA Admissions Strategy is a bestseller that shows MBA applicants: What Admissions Committees value and how they workWhat to say in a b-school application, and how to say it wellHow to turn a good application into a great application It guides the reader through the four key aspects of competitive MBA admissions; navigating the admissions process; enhancing profile value; managing essay and interview communications; and writing better. The second edition updates and enhances all chapters, and contains new material on success in MBA admissions interviews.

目次

PART ONE: Admissions FundamentalsMarketing to Adcom Attributes that count Admissions fundamentals Investigating schools and managing social media resources What goes on after you hand in your application PART TWO: Profile-building tools and techniques The profiling project Personal profile analysis Professional profile analysis Positioning, messaging, and mapping PART THREE: Essay and interview management The MBA essay question archetypes (part 1) The MBA essay question archetypes (part 2) The MBA essay question archetypes (part 3) Essay approaches and content mapping The interview SECTION FOUR: Writing tools and methods Managing the reader's experience Idea discipline, structure, and outlines Improving expression: word and sentence strategies Conclusion

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