Business economics

著者

書誌事項

Business economics

Win Hornby, Robert Gammie, Stuart Wall

(Longman modular texts in business and economics / Geoff Black and Stuart Wall, series editors)

Financial Times Prentice Hall, 2001

2nd ed

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注記

Previous ed.: Harlow : Longman, 1997

Includes bibliographical references and index

内容説明・目次

内容説明

The Modular Texts in Business and Economics series is tailored to the needs of today's students and lecturers, delivering accessible texts for modular courses. Each book provides a lively introduction to the core disciplines of modern business and management degrees.Recognising that there is a gap between economics and business, the second edition of Business Economics blends traditional economic theory with an examination of how business economics can influence such areas as business strategy. Emphasising the practical business applications of economic theory through the use of case studies and assignment questions, this student-centred text gives a flavour of the economic debates that surround economic policy in a clear and non-technical way. With its clear writing style and integration of theory with practical material, this book is a welcome introduction to business economics for undergraduate and postgraduate students of Business and Management. It is particularly relevant to MSc and MBA students taking Business Economics for the first time.

目次

The Domestic Economic Environment The International Economic Environment Macroeconomic Issues Structure of the Economy Organisation of Firms and Markets Business Objectives Demand in Theory and Practice Costs in Theory and Practice Pricing in Theory and Practice Investment in Theory and Practice Business Strategy and Business Economics Governmnet and Business

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詳細情報

  • NII書誌ID(NCID)
    BB08217142
  • ISBN
    • 0273646036
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Harlow
  • ページ数/冊数
    xv, 456 p.
  • 大きさ
    25 cm
  • 分類
  • 件名
  • 親書誌ID
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