Business economics
著者
書誌事項
Business economics
（Longman modular texts in business and economics / Geoff Black and Stuart Wall, series editors）
Financial Times Prentice Hall, 2001
2nd ed
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注記
Previous ed.: Harlow : Longman, 1997
Includes bibliographical references and index
内容説明・目次
内容説明
The Modular Texts in Business and Economics series is tailored to the needs of today's students and lecturers, delivering accessible texts for modular courses. Each book provides a lively introduction to the core disciplines of modern business and management degrees.Recognising that there is a gap between economics and business, the second edition of Business Economics blends traditional economic theory with an examination of how business economics can influence such areas as business strategy. Emphasising the practical business applications of economic theory through the use of case studies and assignment questions, this student-centred text gives a flavour of the economic debates that surround economic policy in a clear and non-technical way. With its clear writing style and integration of theory with practical material, this book is a welcome introduction to business economics for undergraduate and postgraduate students of Business and Management. It is particularly relevant to MSc and MBA students taking Business Economics for the first time.
目次
The Domestic Economic Environment
The International Economic Environment
Macroeconomic Issues
Structure of the Economy
Organisation of Firms and Markets
Business Objectives
Demand in Theory and Practice
Costs in Theory and Practice
Pricing in Theory and Practice
Investment in Theory and Practice
Business Strategy and Business Economics
Governmnet and Business
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