The communicating company : towards an alternative theory of corporate communication

著者

• Hübner, Hartmut

書誌事項

The communicating company : towards an alternative theory of corporate communication

Hartmut Hübner

（Contributions to management science）

Physica, c2007

1st. ed

• : pbk.

注記

Includes bibliographical references (p. [253]-274) and index

内容説明・目次

内容説明

Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.

目次

Theoretical context.- Purpose of the study.- Methodological considerations.- Reference points for theory development.- Presentation of case study.- Analysis.- Analysis of case study.- Role and analysis of context.- Coordinating the company around dynamic purposes.- Organising by linking decisions and actions.- Facilitating implementation and change processes.- Leveraging competitive position and distinctive competencies.- Integration of findings.- Key conclusions.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB08232237
• ISBN:
  • 9783790819281
• LCCN: 2006939789
• 出版国コード: gw
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Heidelberg ; New York
• ページ数/冊数: xiii, 277 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD30.3
  • DC22 : 658.4/5
• 件名:
  • LCSH : Communication in management
  • LCSH : Communication in organizations
  • LCSH : Corporate culture
• 親書誌ID:
  • BA12006755