The communicating company : towards an alternative theory of corporate communication
Author(s)
Bibliographic Information
The communicating company : towards an alternative theory of corporate communication
（Contributions to management science）
Physica, c2007
1st. ed
- : pbk.
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Note
Includes bibliographical references (p. [253]-274) and index
Description and Table of Contents
Description
Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.
Table of Contents
Theoretical context.- Purpose of the study.- Methodological considerations.- Reference points for theory development.- Presentation of case study.- Analysis.- Analysis of case study.- Role and analysis of context.- Coordinating the company around dynamic purposes.- Organising by linking decisions and actions.- Facilitating implementation and change processes.- Leveraging competitive position and distinctive competencies.- Integration of findings.- Key conclusions.
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