Housework and housewives in modern American advertising : married to the mop
著者
書誌事項
Housework and housewives in modern American advertising : married to the mop
Palgrave Macmillan, 2011
- : hardback
大学図書館所蔵 全9件
注記
Includes bibliographical references (p. [231]-263) and index
内容説明・目次
内容説明
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
目次
The Laundry Room The Bathroom The Kitchen The Living Room
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