Housework and housewives in modern American advertising : married to the mop
Author(s)
Bibliographic Information
Housework and housewives in modern American advertising : married to the mop
Palgrave Macmillan, 2011
- : hardback
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Note
Includes bibliographical references (p. [231]-263) and index
Description and Table of Contents
Description
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
Table of Contents
The Laundry Room The Bathroom The Kitchen The Living Room
by "Nielsen BookData"
