Fuzzy methods for customer relationship management and marketing : applications and classifications
著者
書誌事項
Fuzzy methods for customer relationship management and marketing : applications and classifications
（Premier reference source）
Business Science Reference, an imprint of IGI Global, c2012
- : hardcover
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies. This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.
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