The 4A's of marketing : creating value for customers, companies and society

Author(s)

• Sheth, Jagdish N.
• Sisodia, Rajendra

Bibliographic Information

The 4A's of marketing : creating value for customers, companies and society

Jagdish N. Sheth, Rajendra S. Sisodia

Routledge, 2012

• : hbk
• : pbk

Note

Includes index

Details

• NCID: BB08324980
• ISBN:
  • 9780415898348
  • 9780415898355
• LCCN: 2011022801
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 209 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.55
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Relationship marketing
  • LCSH : Customer relations -- Management
  • LCSH : Marketing