CaseBase : case studies in global business
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CaseBase : case studies in global business
Gale/Cengage Learning, c2011-
- v. 1
- v. 2
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"Vol. 1" on spine
Includes bibliographical references and index
Summary: Covers business case studies focused on issues in emerging markets and emerging industries across the globe
収録内容
- A compliance model of corporate social responsibility : the example of Manville Trust, shareholder versus Massey Energy Company / Jean E. Harris
- Assessing and managing risk in the financial services industry in the Middle East / Andrew Ashwin
- Business enterprise in Jordan : promoting small business start-up and development / Andrew Ashwin
- Chinese brand strategies : Li Ning and the creation of a global sportswear brand / M.L. Cohen
- Clanton Corporation : resolving inter-generational conflict / Lisa Gueldenzoph
- Coffee wars : protecting Starbucks' name in China / Terence R. Egan
- Crying over spilt milk : Danone's joint venture in China / Terence R. Egan
- The development of microfinance in Syria : issues in innovation and change / Andrew Ashwin
- Does it pay to be proactive? Considering an IT change management system at Gainer, Donnelly & Desroches / Patricia Long, Jamison V. Kovach
- Economic development in Dubai : are the benefits greater than the costs? / Andrew Ashwin
- Economies of scale : exploiting size and location in the Middle East / Andrew Ashwin
- Exploring a joint venture between a Chinese state-owned enterprise and a foreign multinational enterprise / Terence R, Egan
- French cooperatives mean business : evolving strategies for the global food marketplace / M.L. Cohen
- Global regulation of herbal products / Tamra S. Davis, Miki Finnin
- Human errors in inventory control : is there a win-win solution? / Varsha Burugula, Debbie Hughes, Jamison V. Kovach
- The importance of high standards of corporate governance and ethics in business : the experience of Lebanon / Andrew Ashwin
- Increasing efficiency across business functions : enterprise resource planning solutions (ERP) and inventory management / Andrew Ashwin
- Key elements in strategic planning : cases from the Middle East / Andrew Ashwin
- Productivity in Palestine : a better route to improving standards of living? / Andrew Ashwin
- Pushing to make Hyundai a global player : scenes in the career of chairman Chung Mong-Koo / Lee W. Lee
- Searching for competitive advantage in the Middle East / Andrew Ashwin
- Subway International and the global fast food industry in the Asia-Pacific and Latin America / Fernando Robles, Marilyn Liebrenz-Himes
- Urban farming : can it be effective in Detroit? / Leslie Karr