Ethics in marketing : international cases and perspectives

Author(s)

• Murphy, Patrick E.
• Laczniak, Eugene R.
• Prothero, Andrea

Bibliographic Information

Ethics in marketing : international cases and perspectives

written and edited by Patrick E. Murphy, Gene R. Laczniak and Andrea Prothero

Routledge, 2012

• : hbk
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB08354245
• ISBN:
  • 9780415783514
  • 9780415783521
• LCCN: 2011032118
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 171 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC23 : 174/.4
• Subject Headings:
  • LCSH : Marketing -- Moral and ethical aspects
  • LCSH : Marketing -- Case studies