Gaining and sustaining competitive advantage

著者

書誌事項

Gaining and sustaining competitive advantage

Jay B. Barney

Pearson, c2011

4th ed., international ed

大学図書館所蔵 件 / 全13件

この図書・雑誌をさがす

注記

Bibliography: p. 450-479

Includes index

内容説明・目次

内容説明

Explore the most up-to-date research in the field of strategic management. Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages. The fourth edition has been thoroughly updated to include the latest research in the field.

目次

PART I: The Logic of Strategic Analysis Chapter 1. Introduction: What Is Strategy? Chapter 2. Firm Performance and Competitive Advantage Chapter 3. Evaluating Environmental Threats Chapter 4. Evaluating Environmental Opportunities Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View PART II: Business Strategies Chapter 6. Cost Leadership Chapter 7. Product Differentiation Chapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty Chapter 9. Tacit Collusion: Cooperation to Reduce Competition PART III: Corporate Strategies Chapter 10. Vertical Integration Strategies Chapter 11. Diversification Strategies Chapter 12. Implementing Corporate Diversification Chapter 13. Strategic Alliances Chapter 14. Merger and Acquisition Strategies Chapter 15. International Strategies

「Nielsen BookData」 より

詳細情報

ページトップへ