Gaining and sustaining competitive advantage
著者
書誌事項
Gaining and sustaining competitive advantage
Pearson, c2011
4th ed., international ed
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注記
Bibliography: p. 450-479
Includes index
内容説明・目次
内容説明
Explore the most up-to-date research in the field of strategic management.
Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.
The fourth edition has been thoroughly updated to include the latest research in the field.
目次
PART I: The Logic of Strategic Analysis
Chapter 1. Introduction: What Is Strategy?
Chapter 2. Firm Performance and Competitive Advantage
Chapter 3. Evaluating Environmental Threats
Chapter 4. Evaluating Environmental Opportunities
Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View
PART II: Business Strategies
Chapter 6. Cost Leadership
Chapter 7. Product Differentiation
Chapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty
Chapter 9. Tacit Collusion: Cooperation to Reduce Competition
PART III: Corporate Strategies
Chapter 10. Vertical Integration Strategies
Chapter 11. Diversification Strategies
Chapter 12. Implementing Corporate Diversification
Chapter 13. Strategic Alliances
Chapter 14. Merger and Acquisition Strategies
Chapter 15. International Strategies
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