Strategic marketing

Author(s)

• Kotler, Philip
• Sheth, Jagdish N.
• Urban, Glen L.
• Roberts, John

Bibliographic Information

Strategic marketing

volume editors, Glen Urban ... [et al.] ; contributors, John Roberts ... [et al.]

（Legends in marketing, . Philip Kotler / series editor, Jagdish N. Sheth ; v. 5）

SAGE, 2012

• : HB

Note

ISBN for the subseries "Philip Kotler" (set of 9 v.): 9788132105190

Includes bibliographical references

• NCID: BB08456675
• LCCN: 2011049085
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxix, 92 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing research
  • FREE : Kotler, Philip, 1931-
• Parent Bibliography ID:
  • BB02660500