Fashion : from concept to consumer
Author(s)
Bibliographic Information
Fashion : from concept to consumer
Pearson Prentice Hall, c2008
9th ed
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Note
Includes bibliographical references and index
HTTP:URL=http://www.loc.gov/catdir/toc/ecip0715/2007014923.html Information=Table of contents only
Description and Table of Contents
Description
An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!
Table of Contents
Table of Contents
I. THE FUNDAMENTALS OF FASHION
1. Fashion Development
2. Consumer Demand and Fashion Marketing
3. Fashion Change and Consumer Acceptance
4. Fashion Research and Resources
II. THE RAW MATERIALS OF FASHION
5. Textile Fiber and Fabric Production
6. Textile Product Development and Marketing
7. Trimmings, Leather, and Fur
III. FASHION MANUFACTURING
8. International Fashion
9. Product and Design Development
10. Apparel Production and Global Sourcing
11. Accessory and Fur Manufacturing
12. Wholesale Marketing and Distribution
IV. FASHION RETAILING
13. Retailing
14. Retail Fashion Merchandising
15. Retail Fashion Marketing
Appendix: Career Guidelines
Fashion Industry Terminology
Index
by "Nielsen BookData"