Wine marketing : a practical guide

Author(s)

• Hall, C. M. (C. Michael)
• Mitchell, Richard

Bibliographic Information

Wine marketing : a practical guide

C. Michael Hall and Richard Mitchell

Elsevier, 2008

Note

Includes bibliographical references (p. 309-339) and index

Description and Table of Contents

Description

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

Table of Contents

• From vine to table
• Wine and the wine industry
• The business environment
• The vine
• The winery
• The wine region
• Getting the wine to the table: wholesale distribution channels
• Selling wine for the table: the retail sector
• The table: post-retail
• To Market to market.

by "Nielsen BookData"

Details

• NCID: BB08487806
• ISBN:
  • 9780750654203
• LCCN: 2008614356
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam ; Tokyo
• Pages/Volumes: xvi, 344 p., [16] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HD9370.5
• Subject Headings:
  • LCSH : Wine industry
  • LCSH : Wine -- Marketing