Handbook of business-to-business marketing

Author(s)

• Lilien, Gary L.
• Grewal, Rajdeep

Bibliographic Information

Handbook of business-to-business marketing

edited by Gary L. Lilien, Rajdeep Grewal

Edward Elgar, c2012

• : cased

Note

Includes bibliographical references and indexes

"In association with the Institute for the Study of Business Markets"--Cover

Details

• NCID: BB08493933
• ISBN:
  • 9781781005361
  • 9781849801423
• LCCN: 2011934813
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: xxii, 772 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.804
• Subject Headings:
  • LCSH : Industrial marketing